Missi Carmen is a dynamic and innovative Chief Marketing Officer with a proven track record of increasing growth and revenue for B2B SaaS companies in the cybersecurity and BPO space. As the CMO at Spirion, Missi leads the development and execution of strategies that reinforce the company's market leader position in protecting sensitive personal data of colleagues, customers, and communities.

Known as a MarTech unicorn, Missi possesses a unique combination of marketing passion and operational practicality. She excels at using MarOps, RevOps, and cutting-edge technology to improve the entire customer journey for B2B go-to-market teams. Her expertise spans various marketing technologies, including 6sense, DemandBase, Salesloft, Gong, Adobe, Marketo, Hubspot, Salesforce, and various SEO tools.

At Spirion, Missi has made significant impacts, substantially reducing Customer Acquisition Costs (CAC) while maintaining a high-quality pipeline. She consistently surpasses pipeline growth targets, with marketing efforts generating a substantial portion of the total pipeline. Under her leadership, the Opportunity-to-Closed-Won conversion rate doubled, and net revenue retention saw a marked increase, contributing to overall business growth and efficiency.

Prior to her role at Spirion, Missi held key positions at Concentrix and OPSWAT, where she consistently demonstrated her ability to transform underperforming systems and processes into highly efficient operations. At Concentrix, she rebuilt global marketing operations and overhauled a $640M MarTech stack, while at OPSWAT, her strategies resulted in significant growth in new logo opportunities and pipeline expansion.

Missi's expertise extends beyond traditional marketing roles. As a RevOps leader and AI enthusiast, she is at the forefront of marketing technology trends, leveraging data driven decision making and cutting edge technologies to make marketing more innovative, agile, and efficient across diverse industries.

With her Master of Science in Information Technology from the University of Maryland and a Bachelor of Science in Marketing Communications from the University of Baltimore, Missi combines strong technical knowledge with marketing expertise. Her certification in SiriusDecisions B2B Marketing Foundations PRO further enhances her strategic capabilities.